Community capacity-building through social media surgeriesOutcomes In a survey of the participants of the Birmingham social media surgeries, two thirds of respondents indicated that participating in the social media surgeries had helped them to do their jobs better and another two thirds reported that what they had learnt in the surgery had helped their organisation to improve its communications. All participants agreed that they would recommend that anyone in a community organisation should take part in a social media surgery. The Birmingham social media surgeries helped the social enterprise The Crossway, which provides support on issues such as debt and pregnancy, and more general support for the elderly and the general community (click here). The Crossway now understands the benefits of using social media and the internet to promote the services it provides. Similar improved outcomes have been achieved by other new websites which the social media surgeries helped to develop. In some cases the participants have created surgeries in their own neighbourhoods. John Popham, a social media expert, who came from Yorkshire to help run the first few surgeries in Birmingham has started running his own social media surgeries in Sheffield. |
About this case study
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Frankie Hine-Hughes wrote this case study on 17 October 2012 in collaboration with Nick Booth.
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